Alexis Csizmazia

Managing the organic & paid growth for the Creditiz (FR) and Prestalo (SPAIN) brands (current results: from 2k to 13k organic traffic, lower CPA, higher ROI):

• Building the marketing team (currently supervising a Community Manager and external copywriters) and managing marketing budget / objectives (OKR).

• Implementing the content creation plan (social media content creation on Instagram, Tik Tok, LinkedIn, Facebook) and branding initiatives (ongoing brand identity revamp, PR operations etc). Coordination with creative agencies. Weekly / monthly reporting on KPIs.

• Optimizing SEO ranking & increasing organic traffic (new website launch, SEO optimizations, UX features, content writing > blog articles / landing pages).

• Managing emailing campaigns & automations (KR: +150% in revenue).

• Growing paid marketing channels to scale on the French market (Google, Instagram, Facebook & Linkedin Ads, affiliation partnerships).

• Sharing best practices with international teams (Middle-East etc) on successful scaling initiatives in marketing.

• Collaborating with the Spanish Product & IT teams in Prestalo to increase synergies

• Acted as a Consultant for Marketing Managers from French / Swiss SMBs & marketing agencies to help them optimize their content strategy using Google campaigns (Google Ads etc). Average budget: 30k / month. Presented success stories at an internal pitching competition and reached the final round.

• Helped them to adapt the brand message based on emerging user needs, trends, competitive analysis, KPI reporting and AB test results. Most common KPI used: CPL, CPA, ROI, ROAS.

• Implemented & managed Google Ads campaigns to drive engagement, position the brand and increase sales. Industries: e-commerce, hospitality & travel, healthcare, entertainment, NGOs, education.

• Managed marketing campaigns for [URL MASQUÉE] social media content, emailing, paid ads (search, social, display). Budget: 35k /month.

• Worked cross-functionally with PR, SEO & Social Media teams.

• Made reportings on KPIs (reach, engagement, ROI etc).

• Ran AB tests to optimize content & website traffic.