Amina Dohni

During the graduate level we learn how to build our professional identity in keeping with company's new expectations, new professions and our personality. We also deepen our understanding of compagnies, globally, in a specific sector or from a particular function.

Marketing, Brand Management and Innovations field allows us to familiarise with :

- the new marketing professions wich are focused on a precise knowledge of consumer's demands,
- the approches of marketing innovation to differ from competitors, win new markets and to ensure organization's sustainability.

Skills acquired :
- Operational marketing tools elaboration wich are compatible with the business development agenda.
- Global and experiential approach of brands and consumers
- Digital projects management
- Business unit's performance management